What does Aviva offer?
Aviva’s investments arm offers a stocks and shares Isa, general investment account, Sipp, income drawdown and annuities.
Wealthify also operates under the Aviva Group and offers a junior Isa and junior Sipp.
You need a minimum of £25 to start investing with Aviva.
Please note that this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an investment platform before committing to any financial products.
Does Aviva offer the best stocks and shares Isa?
Aviva
Aviva was rated highly by customers (77%) but we gave poor scores for its relatively pricey fees and limited choice of assets, of 32% and 28% respectively.
annual fees (for funds)
- Cost for £5,000 portfolio£17.50
- Cost for £25,000 portfolio£87.50
- Cost for £50,000 portfolio£175
- Cost for £250,000 portfolio£875
What assets does Aviva offer?
How much does Aviva cost?
Annual platform charge:
- 0.35% of the value of your investments, up to £500,000. No additional charges on amounts over £500,000
Trading charges:
Find out how these fees compare to other stocks and shares Isas.
If you’re thinking of using Aviva to take an income from your pension in a drawdown plan, read our comparison of pension drawdown plans and charges.
‘UK-only investing that’s popular with customers’
Megan Thomas, Which? investments writer, says:
Aviva’s stocks and shares Isa was well-regarded by customers in our survey, but our assessment of its fees and asset options showed there are better options elsewhere.
While it’s a reasonably priced option if you’ve got less than £25,000 to invest, anyone with more will find they’re paying more than the average across all stocks and shares Isas.
You wouldn’t be able to invest in any international stocks either, as Aviva only offers UK equities.
If that doesn’t matter to you, then Aviva could be a good fit. Users praise its value for money, straightforward website and app, information, alongside its customer service, which you can contact over email, phone and online chat.
What do customers say about Aviva?
Aviva customers scored it 77%, the fourth-highest score of any platform in our survey.
Comments from Aviva customers that took part in our survey include:
- ‘Their platform is easy to use and makes managing my stocks and shares Isa straightforward. The performance tracking tools and clear investment options give me confidence in making informed decisions. Additionally, their customer service has been responsive and helpful whenever I’ve had questions.’
- ‘I find the Aviva online and mobile app really easy to use. I can log in quickly, see all my stocks & shares Isa holdings clearly, check performance whenever I want and make additional investments or withdrawals without hassle. The information is straightforward, there are no hidden fees that I’ve noticed, and I feel in control of my investments.’
- ‘Reliable and trustworthy, but not the cheapest’
Visit Aviva to find out more about its accounts, services and investment options.
Aviva customer scores in more detail
These results are based on a January 2026 online survey of 3,053 adults – members of the Which? Connect panel and members of the public – who shared 4,146 experiences. Aviva results based on sample size of 168. The customer score is based on satisfaction with the brand and likelihood to recommend.
Is Aviva safe?
Aviva is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).
If Aviva went bust and its other arrangements to protect your money failed, the FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online at fscs.org.uk: there’s no reason to use a claims management company.
- Find out more: Are your investments protected?
