What does Interactive Investor offer?
Interactive Investor offers a range of accounts including stocks and shares Isas, general investment accounts, Sipps and junior Isas.
It has acquired several other platforms in recent years, including Alliance Trust Savings, The Share Centre and Equiniti (formerly Selftrade). In 2022, Interactive Investor was bought by global investment company Abrdn.
Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an investment platform before committing to any financial products.
Does Interactive Investor offer the best stocks and shares Isa?
Interactive Investor
We scored Interactive Investor very highly for its choice of assets (75%), but were less impressed by its fees (45%, below average). Its customers gave it a score of 71%, which was average.
Annual fees (for funds)
- Cost for £5,000 portfolio£103.80
- Cost for £25,000 portfolio£103.80
- Cost for £50,000 portfolio£103.80
- Cost for £250,000 portfolio£179.88
What assets does Interactive Investor offer?
How much does Interactive Investor cost?
Annual platform charge:
- £5.99 per month for Core plan if you have up to £100,000 invested
- £14.99 per month for Plus plan if you have more than £100,000 invested, fee-free accounts for up to 5 family members
- £39.99 per month for Premium plan, fee-free accounts for an unlimited number of family members
Trading charges:
- £3.99 per fund and US/UK share trade on Core plan.
- £1.49 per fund and £3.99 per UK/US share trade on Plus plan.
- No charge for fund trading and £2.99 per UK/US share trade on Premium plan.
Find out how these fees compare to other stocks and shares Isas.
If you’re thinking of using Interactive Investor to take an income from your pension in a drawdown plan, read our comparison of pension drawdown plans and charges.
‘Fixed-fee investing isn’t best for everyone’
Megan Thomas, Which? investments writer, says:
Whether Interactive Investor is a good platform for your Isa will likely hinge on its fee structure. Instead of paying a proportion of your investments in fees, you’ll pay a fixed fee every month, which depends on what plan you’re on.
For investors with lots of money in their Isa, this is great value. But if you have £25,000 or less in investments, Interactive Investor is one of the most expensive platforms you could find.
That could be worth it if you’re an adventurous investor. Interactive Investor had around 18,000 assets available when we checked – the second-most of any in our survey.
It also provides a large amount of educational material and a specialist list of recommended sustainable funds, named ACE40. It chooses the best-performing ethical funds and classifies them into whether they ‘avoid’ certain industries like mining or tobacco, ‘consider’ ESG factors, or ‘embrace’ companies focused on delivering positive social or environmental impact.
What do customers say about Interactive Investor?
Interactive Investor customers scored it 71%, the twelfth-highest score of any platform in our survey.
Comments from customers who took part in our survey include:
- ‘Using the platform is straightforward. The range of investment options is great. I like the fact that the platform charges a flat monthly fee rather than a percentage fee, which makes it cheaper than many of its competitors.’
- ‘Interactive Investor charges reasonable fees (although these have just been increased) and is quite easy to use. Negatives are that fund prices are not very quick to update, and fund transactions can take several days to complete. Also, it is not straightforward to find a history of your transactions in a particular fund.’
- ‘It broadly does exactly what it says on the tin and is very helpful in keeping track of all aspects of running the portfolio, particularly in providing a paper trail. Their service levels can get overwhelmed at times of high market turmoil. Portfolio analysis tools are not exceptional. In the recent past, they have ramped up their fees sharply – it’s still good value for me, but it sounds a warning note that I may need to consider moving.’
Interactive Investor customer scores in more detail
These results are based on a January 2026 online survey of 3,053 adults – members of the Which? Connect panel and members of the public – who told us about 4,146 experiences with stocks and shares Isas. Interactive Investor results based on sample size of 421.
Is Interactive Investor safe?
Interactive Investor is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).
If Interactive Investor went bust and its other arrangements to protect your money failed, the FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online at www.fscs.org.uk: there’s no reason to use a claims management company.
- Find out more: Are your investments protected?
