Elle Residences Miami.
Courtesy of Behar Font & Partners
The One Atelier has announced The One Capital, a platform that will set a new benchmark for tokenized real estate.
Created to support early-stage branded residential development through tokenization applied to carefully selected assets, The One Capital will change the game for investors. The launch will also further cement The One Atelier as a leader in internationally recognized branded residential projects — the company’s specialty.
“We don’t work with private clients, and we don’t engage in commercial real estate. Our focus is exclusively on branded residences,” said Michele Galli, CEO of The One Atelier. “Lifestyle brands have become a driving force for real estate — shaping demand, fueling customer desire, positioning themselves as key partners for developers,”
According to Savills’ Branded Residences Report, branded residences remain one of the fastest-growing segments in global real estate, with reported average price premiums of up to 33 percent over comparable non-branded properties.
With several completed projects across the globe and many more underway, The One Atelier has worked alongside some of the biggest luxury brands to offer buyers glamorous homes in the world’s most sought-after destinations. In Florida, Elle Residences Miami and Dolce&Gabbana 888 Brickell offer sleek and sophisticated beachy retreats with dazzling ocean views and meticulously designed interiors. Etro Residences Phuket is a blend of Italian heritage and tropical serenity and is in a prime location on the island, ideally situated just 50 meters from Bang Tao Beach — one of the most livable beach areas in Southeast Asia. Over in Europe, Karl Lagerfeld Residences Lisboa is making history as Portugal’s first-ever Karl Lagerfeld branded residence.
Karl Lagerfeld Residences Lisboa.
Courtesy of The One Atelier
“It’s happening all around the world,” Galli added. “We are working anywhere from São Paulo to Tokyo. Really, all of the main cities across the world,”
The One Capital has been designed to offer structured solutions for branded real estate development at earlier stages of the lifecycle, with clear frameworks and governance.
For developers, it provides an alternative route to capital that can support early cash flow and strengthen financing structures. First, The One Capital will identify and secure branded real estate assets with strong potential before tokenized bonds, backed by leading Web3 institutions, are issued. These bonds will allow qualified investors to participate in the acquisition.
During the project lifecycle, the asset is developed, curated, and positioned to achieve its target market value. The One Capital will oversee each operational phase, ensuring the property matures into a fully stabilized asset. Upon asset maturity, the platform will facilitate the final lifecycle stage.
Etro Residences Phuket.
Courtesy of The One Atelier
Steering far beyond the assets, the company is embracing today’s need for community and is reinventing traditional investing by offering members access to an excusive program called The Owners Club. The Club will grant members access to unique opportunities and once-in-a-lifetime experiences that money can’t buy. Brand experiences will include invitations to exclusive events and access to limited releases and private collection. Members will also receive access to a dedicate concierge with priority access and personalized assistance. A position within The Owners Club will also give investors priority access to new opportunities on the platform, along with priority allocation, where applicable.
“The One Capital is a natural extension of how we already operate. We work at the earliest stages of branded real estate projects, where decisions around brand alignment, positioning and design have the greatest impact on long-term value,” Galli explained. “The maturity of the technology now allows us to apply more structured and transparent approaches to early-stage development, supporting developers in project planning, alignment and execution across an ultra high-end network of luxury properties.”
Prospective members can sign up to The One Capital’s waitlist now to receive updates ahead of the initial launch; early access will be granted on a rolling basis.
