Spending time with farmers, producers, retailers and consumers, I quickly saw how our current ways of growing, processing and selling food just aren’t scalable or sustainable.
The only way we can feed 10 billion people by 2050 is if the farming and food industries become much more sustainable. And that requires changes to the whole model of growing, processing, transporting, storing and selling. It means a lot of businesses and governments need to take action. But so too do we all.
Whether that’s going to the market and choosing the most “ugly” veg for dinner, encouraging supermarkets to change their labelling to show us the carbon or water footprint of our food (so you can choose an avocado that’s used less of our rapidly depleting fresh water supply to grow), or using new tech to avoid waste, there’s so much we can be doing to value our food and value its producers.
Building a world fed by sustainable agriculture is a daunting task. But farmers, scientists, engineers, retailers, business leaders and governments are all coming together to ensure we have enough food in the future. And I will certainly be thinking about what changes I can make on an individual level to join the effort.
