The new can design marks Lando Norris’ first Formula 1 World Championship title and builds on the success of Monster Energy Lando Norris Zero Sugar, which has already generated £17.4m in sales since launching last year.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Monster Energy has always been closely connected to the culture and attitude of motorsport. This limited-edition gold can is a brilliant way to bring that excitement into the chiller, helping retailers tap into the momentum behind Lando Norris and Formula 1 while giving shoppers another reason to pick up Monster Energy Lando Norris Zero Sugar.”
